Casino How to Start an Online Casino

Many people want to open up their own online casino but they can't imagine actually going through all the steps to get one started. They see online casinos as being extremely complicated and difficult to open. But this is not as hard as it seems, as long as you follow this clear set of directions guiding you through the process.


1. Choose an online provider.

• Before you start, you have to decide what casino software and games (content) you will be using. The software is going to run your gaming site, and will be the backbone of your casino, helping you manage your entire operational activity, including account management, payment processing, fraud management, and marketing campaigns. If software is going to be your backbone, gaming content will be your face. Games are what will attract people to your casino and you should consider that as one of the main factors in deciding which supplier to chose.
  
  
• There are two types of suppliers - ones that develop games and platforms themselves and ones that offer packages with gaming content of other suppliers (B2B - business-to-business model). Both have their own advantages. If you go with the company that develops games itself, you will probably have to pay lower fees and there will be a lot of flexibility in meeting your requirements. In case you decide to go with the B2B supplier, you can get games from multiple developers without the need to sign multiple contracts, but there will be larger fees to deal with.
  
  
• Additionally, you must decide if you will choose a casino provider that asks you for monthly fees (this would be like paying a monthly rent + a fee from your profit), or if you will choose a casino provider that asks for no monthly fees and will send you the source code files after your purchase, granting you maximum access over your casino and full data privacy.
  
  
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2. Obtain a Casino License.

• If you choose to go with B2B supplier, you probably will be offered a sub-license that will allow you to freely operate legally without the need to obtain one yourself. This would save you a lot of time and funds on your initial investment, but eventually it is better to get your own license when your casino will start generating you serious money.
  
  
• In case there is non such option, obtaining your casino license must be your first step. Without the casino license you aren't allowed to have a casino running legally. Alternatively you can start a BitCoin casino, which does not require a license.
  
  
• Decide in which country you will obtain your casino license, it does not have to be your current residence. Some countries, such as Curacao or Costa Rica, are very cheap to obtain a casino license in (around 20 000 EUR/year), while others like UK, Malta or Romania are far more expensive (over 150 000 EUR/year). If you get a license in Curacao or Costa Rica, you can accept players at your casino from non-regulated jurisdictions all over the world.
  
  
• Set up an offshore company that will be the face of your casino in the process of obtaining your casino license.
  
  
• Pay the fee to get your casino license and provide them with any other information that they require.
  
  

3. Choose Your Accepted Payment Methods.

• After you have your casino license you have to set up your payment options so that you can take deposits from players, payout prizes, and withdraw money from the casino back into your business.
  
  
• Credit cards are the favorite method of payment around the internet, and by allowing credit cards at your casino you are going to improve the chances of getting customers.
  
  
• You will need a credit card processing service in order to verify they have enough money and to get the money sent to your company account.
  
  
• Shop around for affordable processing services, many large agencies offer these services at low rates.
  

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4. Market your casino.

• When you have the casino up and running it is time to populate it with players who are going to make it into a profitable business. The only way that you are going to get anyone playing at your casino site is through casino marketing and it is important that you spend most of your time on this step of the venture if you want to be successful.
  
  
• Decide on the countries that you want to target the most and setup local marketing campaigns. These can include television ads, magazine ads, radio ads, and search engine optimization that focuses on local cities within the country.
  
  
• Focus on delivering unique content and unique games that will make your casino stand out of the crowd. Find a development company and ask them to create a unique game exclusively for your casino. CasinoWebScripts is one of the companies that offer such service.
  
  
• SEO or search engine optimization is going to be the long-term method of increasing the number of players at your site. Pay an expert to create optimized content to draw players into your casino from search engines, this will keep a steady flow of new players heading your way.
  
  
• A Google adwords campaign is a good way to get immediate customers to your casino. Make sure that you direct them to a very convincing website that talks about the benefits they will get by using your casino.
  
  
• Support several different languages from countries who are likely to use your casino. The more languages that your website supports the greater the player base you can build up.
  
  
• Be sure to hold events regularly to keep players coming back to the casino while enticing new players to the casino for the very first time.
  
  
• Using a system of deposit promotions is also a good idea for increasing the number of players who decide to give the casino a try in the first place.
  
  
• Always make sure that you reward the players who are spending the most at your casino. This small portion will end supply a large portion of the casino’s money. Offer incentives and rewards to the high paying customers because you want them to come back over and over again
  

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5. Learn how to Deal with Challenges.

• Running an online casino forces you to deal with a whole slew of challenges that you probably wouldn't have to worry about with most other businesses.
  
  
• One of the most significant risks that a casino has to worry about is hackers. It's vital that you hire professionals to make sure that your server is very secure, the first time that you are hacked and money is stolen people will lose faith in the casino and you will lose customers.
  
  
• When your marketing efforts are driving a large number of people to the casino website but those people are not signing up you may have a few different issues that have to be dealt with.
  
  
• It is possible that you are not offering enough methods to deposit money into the casino if you only have one or two methods available. Make sure that you have as many different ways to deposit money as you can.
  
  
• You may not be covering the language of the country that you are marketing to. If the website isn't in a language that they understand they aren't going to sign up.
  
  
• You may need more promotions or bonuses to make them feel like there is a reason to try your casino. Without an incentive most players will stick with their current casino over yours.
  
  
• If your players are joining up with the casino and then leaving it very soon after then you probably need to improve the games that you are offering.
  
  
• Make sure that the games are easy to understand and they come with rules and help;
  
  
• Only choose games that are pleasing to look at, and avoid games with sharp graphics or games that hurt the eye when playing;
  
  
• Purchase games that will run in most web browsers and offer an instant play option. Many players can't wait to download a game client to their desktop in order to play;
  
  
• Get games that cover popular casino games such as slots, poker, and scratch cards;
  

 

One of the most popular questions - What if a gambler wins too much?

Most online casinos set limits on individual and daily bets preventing a casino from losing all money funds. Moreover, almost all online casinos are created in the manner to pay back a certain percentage of the money taken in. It is of course possible for an online gambler to win big, but the opportunity is very small. Moreover, a casino always returns the money on the long run.

 

Great post. Very detailed

 

Casino Software Provider

Since there are so many white label casino software programs out there, it pays to know how to select a suitable set of software from a genuine turnkey casino software provider. When you purchase a white label casino software package, you will usually get these:

• Casino website front-end
• Casino management back-end
• Casino games
• Affiliate software
• Helpdesk for players
• Payment modules

As you go through these elements, make sure that you obtain fully customized casino games for a trial yourself and see if they work for you. If you intend to market for a niche market such as for Spanish speaking players, make sure you test the software and get someone to manage the translation development code work for the site.

You should also look out for browser based casinos since players nowadays do not preferdownload types of casino games. Some software providers might have hidden costs when it comes to the installation and customization phases so make sure you ask about all types of costs earlier on. Don’t fall for money-back guarantees too as turnkey casino operators are often not in the position to guarantee success for your casino ventures since I have mentioned that success is dependent on many other factors such as your branding and so on. In addition, make sure when you have decided to purchase a white label casino, there is a clear contract stating the terms and conditions so that you have everything in black and white.

By now, I think you should realize that running a successful casino business isn’t that easy. It is certainly not simply a matter of purchasing a set of software and gaining victory. But as long as you have done your research and planned the execution of your online casino well, you will be better placed than others to succeed in the online gaming industry!

 

Martingale_Fanatic thank you for the opinion. Hope it will be a good bread for a mind to those, who ever thought about online casino development.
Of course, it would be great to read different opinions. Please, share your thoughts and experience.

 

Work on your website’s design

The way your website looks is very important. You need to choose an attractive design or invest in your front end development, because it is the most important aspect for your players when choosing among tens or hundreds of similar betting websites.

To make sure you are on the safe side, follow a few basic recommendations:

• Do not overload your site with unnecessary graphics or elements that might slow down your website and affect the overall gaming experience. Studies indicated that loading time is important for players, who could leave you if it takes too much time for the website pages to load.
• Do not go into complicated and resource demanding graphics, like movies, integrated graphics or various visuals.
• Make sure your front end assures a seamless integration with your database.

If you are not sure about creating your own front end, we recommend addressing your software provider for a predefined template.

 

Great article and detailed indeed! Just a question, in case of a huge progressive jackpot who pays it out; the casino or the software provider?

 

Creepy, thank you! Huge progressive jackpots (where numbers consists of several millions USD or EURO) are paid by the game providers. There are some more details , but in total it is so.

 

I used to be a VIP account manager in a popular Online casino myself.

The information and tips that you have provided are spot on!

 

Thank you, Optionruler! That means, You clearly understand what I am talking about and we go the same way

 

Before you start, you have to decide what casino software and games (content) you will be using. The software is going to run your gaming site, and will be the backbone of your casino, helping you manage your entire operational activity, including account management, payment processing, fraud management, and marketing campaigns. If software is going to be your backbone, gaming content will be your face. Games are what will attract people to your casino and you should consider that as one of the main factors in deciding which supplier to chose.

 

Very detailed
Great post.
thank you

 

Rahul Agarwal, exactly ! This information is at first point in my post, only written with ither words.
Moreover starting online casino you should decide wich market will be more profitable for you and understand customers needs at this area.

 

KAty123, thank you! Pleasure to hear from you.

 

good post, interested in this kind of details

 

Very informative post!! You have covered all the important points to start an online casino. However when you market your online casino, make sure that your website is user-friendly, attractive in design and contains unique content.

 

The backend so to speak of the online framework needs to be compliant and watertight... the front-end design needs to be appealing and user-friendly. The games, entertaining. The buzz, real. The offers and user advances...... gamechanging.

 

Thanks!
Very informative!

 

Is there any statistics as to which slots are most popular in different countries?

 

Great post . Seems very interesting!