Keno Rules and Poor Odds, So How Do Beat the Odds?

The site wizard of odds says:

Like most games of pure luck, the odds in keno are pretty poor. Keep reading to learn more about the rules and how much you can expect to lose on the game.

Rules

Following are the rules for basic keno:

1. The player makes a wager and indicates which numbers he wishes to pick. The picks are made on a slip of paper in live keno and by touching the screen in video keno. The range of numbers the player may pick from is 1 to 80.
2. The number of picks the player may make depends on the game itself. Usually the range is 2 to 10 or 1 to 15.
3. The game will randomly choose 20 out of 80 balls.
4. If the game chooses a number the player chose that is known as a "catch." The player is paid according to the number of balls he catchs.

So with in mind, how do those who claim they are winners (are there those claiming this on a regular basis), do it?

Thanks for advance for explaining, as I have never paid to play.